A minimum of three years of progressively responsible experience in a multilingual, multicultural or multinational organization is required. Market research and audience analysis, and design and execution of online campaigns must have been significant components of the job. Must have experience managing digital properties, including direct online interaction with the public, and content creation in multimedia and traditional formats. [Note: candidates considered for this position must provide a portfolio of original work demonstrating visual and multimedia design competence.]
Detailed knowledge of U.S. foreign policy objectives and American interests of concern to the U.S. Mission in Geneva is required. Good understanding of U.S. historical, political, economic, and cultural forces that shape U.S. foreign policy is required. Advanced knowledge of Geneva-based UN organizations and the issues covered, as well as nuanced knowledge of communication in a multilateral setting. Must have comprehensive understanding of the attitudes and communication preferences of target audience groups. Must understand the regional, demographic, ethnic, socio-economic, cultural and linguistic factors and the influence of religious, cultural, and educational institutions in shaping target audience opinions and preferences. Must have strong online communications and analysis skills to identify and program engagement opportunities. Detailed knowledge of Mission structure and operations to facilitate collaborative work among a variety of agencies, protocol levels, teams, and constituent posts. Must understand management of digital properties and online communities, including marketing and/or advocacy campaigns. Knowledge of trends in regional and international communications patterns and how they affect the communications landscape is required.
Must have detailed knowledge of all sources of U.S. Government strategic content and sources of reliable third party content related to foreign policy goals. Detailed knowledge of legal regulations and procedural guidelines affecting content usage. Comprehensive knowledge of the public diplomacy mission and its role in multilateral diplomacy. Comprehensive knowledge of both traditional and online engagement tools and programs used to convey policy in the public sphere, as well as knowledge of the related regulations, policies, procedures, and resource streams associated with each are all required.
LANGUAGE: Level 4 (Fluent) Speaking/Reading/Writing English is required. Level 4 (Fluent) Speaking/Reading/Writing French is required. May be tested.
SKILLS AND ABILITIES:
Analytic skills: Must have strong analytic skills to identify target audiences, understand their sensitivities, and identify the most effective strategic content, format, and delivery means in support of U.S. policy objectives. Able to identify emerging influencers and changing trends in consumption of information to analyze the impact of evolving content formats and delivery channels, and lead cross-section Mission analysis to modify approaches for enhanced outcomes.
Communication/Interpersonal skills: Must have strong interpersonal skills to maintain Mission-wide collaboration/coordination on the use of digital tools and platforms to strengthen Mission diplomacy in the public sphere. Must have excellent English written and oral communication skills, including the ability to develop, write, and edit materials for digital dissemination in both English and French.
Management skills: Strong organizational skills are required to: manage multiple engagement platforms at the same time, and actively engage with the public simultaneously on those platforms; incorporate strategic content from all Mission offices and agencies; and identify and resolve, or seek assistance in resolving, problems associated with online content and engagement. Must be able to contribute to development and updating of procedures and guidelines in response to changing communication technologies and changes in public opinion, formats, and internal Mission preferences for sharing strategic content. Must be able to manage projects such as marketing, information or advocacy campaigns, including associated project budgets, schedules, and daily operations to produce, adapt, and disseminate time-sensitive content.
Technical skills: Detailed knowledge of and ability to build out and manage the Mission’s flagship digital properties, including social media and mobile platforms, and develop digital tools. Must be able to create and use photo and video sharing sites, podcasts, video and other digital products. Must be fully adept at using audience analysis and analytic tools (i.e., Hootsuite, Google, and others). Good keyboarding, data entry skills, and excellent familiarity with electronic discovery tools, in particular the Internet, and standard information retrieval practices and procedures are required. Must have good numerical skills to be able to use and develop statistical analyses of audience segments and report impact of Mission digital outreach. Detailed knowledge of various computer software programs (Microsoft Word, Excel, graphic design, video editing, and databases), and reporting tools is required. Ability to develop a understanding of PD-specific funding authorities and their planning and reporting tools is required.
Availability: Must be available to travel throughout Switzerland to develop professional contacts and create content (photo/video of ambassador’s travel, PD programs, etc.)
Driving license required
EQUAL EMPLOYMENT OPPORTUNITY (EEO): The U.S. Mission provides equal opportunity and fair and equitable treatment in employment to all people without regard to race, color, religion, sex, national origin, age, disability, political affiliation, marital status, or sexual orientation.