MONITORING AND ADVISING 40%
Monitors Electronic and Social Media sources daily to keep abreast of and engaged in the ongoing development of the digital media environment. Identifies influential voices, commentators, and trends, and advises on the content and tone of the Tanzanian online space. Recommends influential, credible voices on areas of mutual interest that could serve as mutually-beneficial interlocutors on priority topics of concern for the U.S. government. Creates a network of online influencers, digital media advocates, and online stakeholders. Facilitates meetings within this network for American officers as appropriate.
Identifies news stories online, including breaking and new developments, and shares the stories with the press team for timely dissemination. Suggests stories, editorial cartoons, and other online content for inclusion in the daily news clips and summarizes the stories in English for inclusion.
Requires extensive and ongoing professional development, and a constant presence on major and emerging digital media platforms to assess their value, potential, and rules of engagement. Seeks out appropriate training, seminars, and workshops.
COMMUNITY DEVELOPMENT 40%
Designs and implements U.S. Embassy Dar es Salaam's social media strategy to support the U.S. Embassy mission: Advance U.S. foreign policy goals in Tanzania and the East African community by informing and influencing the Tanzanian public. Coordinates a cohesive and effective digital output and online presence. Must identify the target audience for each digital platform and continually strive to establish an active and interactive online community. Must keep abreast of digital media developments, both in the U.S. and on the African continent, and use that knowledge to adjust U.S. Embassy media output and platforms as necessary. In addition to setting up and maintaining U.S. Embassy digital platforms, must define performance indicators and use them to create regular reports for the Public Affairs Section and Embassy Front Office. Creates an annual analytical report to assess and update strategy and inform our stakeholders.
CAMPAIGN DESIGN AND ENGAGEMENT 15%
Recommends advertising, programmatic, time-bound, and/or topical campaigns to increase platforms' fan-base in accord with the U.S. Embassy Dar es Salaam's Social Media Strategy. Defines campaign's format, duration, content, and audience. Evaluates cost and requests funding. Liaises with Embassy stakeholders and outside contacts to set up the campaign. Monitors campaign's budget and follows through the entire program from start to finish. Evaluates and reports on campaign's effectiveness.
Writes highlights, Mission Activity Tracker (MAT) and monthly and annual analytic reports on U.S. Embassy digital media
engagement and programs. Provides information regarding online response and engagement in support of ongoing reporting, and data as requested for the monthly Strategic Engagement and Communications Working Group.
Collaborates closely with and serves as backup photographer, graphic designer, webmaster, and audio-visual content creator.
Job holder will perform other duties as assigned.