Experience: A minimum of three (3) years of progressively responsible experience in a multilingual, multicultural or multinational organization is required. Market research and audience analysis, and design and execution of online campaigns must have been significant components of the job. Must have experience managing digital properties, including direct online interaction with the public, and content creation in multimedia and traditional formats.
Job Knowledge: Detailed knowledge of U.S. foreign policy objectives and American interests in the Netherlands is required. Good understanding of U.S. historical, political, economic, and cultural forces that shape U.S. foreign policy is required. Must have comprehensive knowledge of the attitudes and communication preferences of target audience groups. Must understand the regional, demographic, ethnic, socio-economic, cultural and linguistic factors and the influence of religious, cultural and educational institutions in shaping Dutch opinions and preferences. Must have strong online communications and analysis skills to identify and exploit engagement opportunities. Detailed knowledge of Mission structure and operations to facilitate collaborative work among a variety of agencies, protocol levels, teams, and constituent posts. Must understand management of digital properties and online communities, including marketing and or advocacy campaigns. Knowledge of trends in regional and international communications patterns and how they affect the Dutch communications landscape is required.
Language: Speaking/Reading/Writing fluent English and Dutch is required. (This may be tested)
Skills and Abilities, this may be tested:
Analytic: Must have strong analytic skills to identify target audiences, understand sensitivities, identify the best strategic content, format, and delivery means to influence them in support of U.S. policy objectives. Must be able to perceive the emergence of new influencers and preferences in consumption of information to analyze the impact of evolving content formats and delivery channels, and lead cross-section Mission analysis to modify approaches for enhanced outcomes.
Communication/Interpersonal: Must have strong interpersonal skills to maintain Mission-wide collaboration/coordination on the use of digital tools and platforms to strengthen Mission diplomacy in the public sphere. Must be able to contribute to discussions of priority engagement, strategic content, appropriate dissemination, to reach consensus, and to recommend optimal courses. Must have excellent customer relations, interpersonal cross-cultural communication skills, be able to engage the full range of Dutch priority audience groups through online engagement and Mission flagship digital properties. Must have excellent written and oral communication skills, including the ability to develop, write, edit materials for digital dissemination in both English and Dutch. Must be able to tailor communications to fit formal and informal situations and different ethnic, religious, and linguistic cultures. Must be able to brief U.S. officers and visitors on Dutch communication patterns and trends in digital tools and content dissemination channels. Must be able to interpret between English and the Dutch languages.
Management: Strong organizational skills are required. Must be able to contribute to development and updating of procedures & guidelines in response to changing communication technologies, changes in public opinion, formats, and internal Mission preferences for sharing strategic content. Must be able to manage projects such as marketing, information or advocacy campaigns.
Technical: Detailed knowledge of & ability to build out and manage Mission flagship digital properties, including social media, mobile platforms, develop digital tools such as games and contests. Must be able to create and use photo and video sharing sites, podcasts, video and other digital products. Must be fully adept at using audience analysis and analytic tools (i.e., Hootsuite, Google, & others). Good keyboarding, data entry skills, and excellent familiarity with electronic discovery tools, in particular the Internet, and standard information retrieval practices and procedures are required. Must have good numerical skills to be able to use and develop statistical analyses of audience segments and report impact of Mission digital outreach. Thorough, detailed knowledge of various computer software programs, specifically Microsoft Word, Excel, graphic design, and PD-specific software, databases, and reporting tools, full understanding of PD-specific funding authorities and planning & reporting tools is required.
EQUAL EMPLOYMENT OPPORTUNITY (EEO): The U.S. Mission provides equal opportunity and fair and equitable treatment in employment to all people without regard to race, color, religion, sex, national origin, age, disability, political affiliation, marital status, or sexual orientation.