Experience: This position requires a total of at least three (3) years of progressively responsible experience in design, creation and packaging of visual and multimedia content for digital marketing, advertising or mass communications purposes, including extensive experience as an advanced end user of industry standard desktop and mobile software applications, internet and related communications technologies, and integration of visual content into web content management systems. [Note: Finalists for this position will be asked to provide a portfolio of original work demonstrating visual and multimedia design competence.]
Job Knowledge: Must have strong creative skills and detailed knowledge of audio and video production, graphic design, and other visual content creation. Must understand how online digital properties and communities function. Must have detailed knowledge of the attitudes of target audience groups, and their preferences for specific content, format, and delivery of visual communication. Knowledge of trends in regional and international communications patterns and how they affect the host-country communications landscape is required. General knowledge of digital promotion techniques, audience analysis and analytics, and customer service standards is required. Must have general knowledge of project management, including defining project objectives, outcomes, and assessment methods.
Must have general knowledge of all sources of USG strategic content: DOS guidance, functional and regional bureau digital communications materials, Mission multimedia content (e.g., ambassadorial and other speeches; public events), sources of third-party content. Detailed knowledge of legal regulations and procedural guidelines affecting use of visual and multimedia content as well as copyright and other restrictions on use of materials is required. General knowledge of U.S. foreign policy in the host country and comprehensive knowledge of the PD mission, its role in the Mission goals, and of both traditional and online engagement tools and programs used to convey U.S. foreign policy to the public is required.
Language: Speaking/Reading/Writing fluent English and Dutch is required. (This may be tested)
Skills and Abilities, this may be tested:
Analytic: Must have strong analytic skills to identify target audiences & understand use of images, graphics, video & audio. Must be able to perceive the emergence of new audience preferences, trends in information consumption & visual and multimedia norms, to produce targeted visual content. Must be able to analyze content from multiple sources, determine when & how to use it.
Communication/Interpersonal: Must have excellent, documented visual storytelling, written & oral communication skills to create & adapt visual, audio, and printed material for dissemination in English & Dutch. Must have strong interpersonal skills to maintain Mission-wide collaboration on the creation of visual & multimedia content. Must be able to contribute to discussions of priority engagement, strategic content, use of visual & audio materials & dissemination channels. Must have excellent customer relations & interpersonal cross-cultural communication skills. Must be able to tailor communications to fit formal & informal situations, different ethnic, religious, linguistic cultures, brief officers & visitors on communication patterns & trends in digital tools & content dissemination channels for visual communication, able to speak publicly & interpret (English & Dutch) for discussions of content production.
Management: Must be able to bring together offices & agencies from across the Mission, identify & share visual & audio content, as well as identify and resolve, or seek help in resolving, problems with use of visual & multimedia content in online or traditional public engagement. Must be able to contribute to development, updating of procedures, guidelines in response to changing communication technologies, changes in public opinion, formats, and internal preferences for producing, sharing visual & audio content. Must be able to plan, prioritize & manage, multiple projects such as marketing, information, advocacy campaigns & oversee associated project budgets, schedules, daily operations to produce, adapt & disseminate time-sensitive content. Must be able to assess Mission DP capacity & determine which acquisitions (equipment, software) meet Mission needs.
Technical: Must have detailed knowledge of multiple formats, digital tools & platforms for content creation, editing (audio, visual, multimedia & graphic), distribution through diverse channels. Must be able to create & use media sharing sites, podcasts, video, familiar with webinars, gaming, gamification theories, contests & other platforms. Must be highly skilled in use of digital software & editing tools, content databases & reporting tools, familiar with audience analysis & analytic tools (Hootsuite, Google Analytics, etc.). Good keyboarding, data entry skills, excellent familiarity with electronic discovery tools, internet, standard information retrieval practices & procedures are required. Must have good numerical skills to use statistical analyses of audience segments & track impact of digital products.
EQUAL EMPLOYMENT OPPORTUNITY (EEO): The U.S. Mission provides equal opportunity and fair and equitable treatment in employment to all people without regard to race, color, religion, sex, national origin, age, disability, political affiliation, marital status, or sexual orientation.